Sacred Decay: Beautiful Decomposition
Sacred |?s?krid|: Regarded with great respect and reverence by a particular religion, group, or individual.
Decay |di?k?|: The process of declining in quality, power, or vigor
Sacred Decay is the title of my upcoming photo essay.
At the very heart of Western Capitalists societies is the brand. Corporate brands have fuelled and encouraged the massive and somewhat unrealistic commercial growth that has helped bring our economies into stand still and in some cases recession. How are these brands faring now?
Fickle is the adoration that we place upon fragile brands built on fragile foundations. We seek comfort in the familiar and big brand names position themselves as exactly that. Through this familiarity we also encounter a relationship that is not dissimilar to the the preacher and the congregation. Willful subjects, simultaneously aware and ignorant. The sacred temples are falling and their soothsayers are silent.
Like Holy Relics, I hope to capture images that position company branding as virtuous, sacrosanct, powerful, reverent and divine. Approaching the images as a kind of record, a modern visual holy book of what was and may possibly forever be the death of globalism.
